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Neuberger and Company, Inc. | Baltimore, MD and Georgia
 

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Doug Lotierzo

Being asked to lower your price to win work? Doug Lotierzo explains that it's probably not a real requirement.

Struggling to contact decision makers? Doug Lotierzo explains that its more likely a mindset issue rather than a tactical deficiency.

What makes your product better? Doug Lotierzo explains how an honest analysis of that question can help you highlight your true competitive advantage.

Are you frustrated in the lack of business that you capture from current clients? Doug Lotierzo explains how to avoid being angry about it and have an honest conversation to position yourself with the customer better.

Do you find that work that you can do for customers is going to the competition? Doug Lotierzo explains how you can proactively address your full breadth of capabilities to lock down a customers full wallet share while providing a better solution.

Constantly hearing that your prospect already has a supplier? Doug Lotierzo explains how that should be a prompt to get feedback rather than the end of the conversation.

Have you gotten overly comfortable with what is safe, warm, and familiar? Doug Lotierzo explains how spending time with the same core customers feels comfortable but will limit your overall growth.

Think the golden rule ensures customer satisfaction? Doug Lotierzo explains how only the client can define how they want to be treated which becomes your definition of client satisfaction.

How much margin do you lose discounting? Doug Lotierzo explains how your sales process should highlight your worth rather than the cost.

Are you busy with quotes with little to show for it? Doug Lotierzo explains how non-selectively responding to bid invites will waste your time while devaluing your company.